Your Brain Has an Attack Surface
Why manipulation works best when it arrives through ordinary human needs: belonging, status, fear, anger and certainty.
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THE MACHINE
No evil mastermind is required. Give a system a target, measure engagement, optimise relentlessly, and unexpected behaviour becomes a feature of the landscape.
Your Feed Is Not Public Opinion
A personalised feed can feel like a window onto society while actually being a sample selected for predicted engagement.
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The Algorithm Doesn't Need to Convince You
Changing what you repeatedly notice can matter long before anyone changes your explicit opinion.
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